Glee 2026
Hamac Trading at Glee 2026: Launching the Garden Lifestyle Catalogue 2027
This September, Hamac Trading returned to the NEC Birmingham for Glee 2026, the UK’s leading garden and outdoor living trade show, running from the 8th to the 10th of September. For a company that has been supplying the garden trade since 1999, Glee has become a fixture in the calendar, and this year’s exhibition was one of the most significant yet, marking the launch of the new Garden Lifestyle Catalogue 2027.
A Trade Show Highlight for Hamac Garden
Glee is very much a home turf event for the Hamac Garden side of the business, and this year’s stand gave visitors a first look at what’s coming for garden centres, retailers and patio specialists in the season ahead.
Hamac are the sole European distributors for some of the biggest names in outdoor living, including Aqua Creations, Aqua Flo and Garden Creations, and the Glee stand brought all of these ranges together under one roof. Visitors could see the Aqua Creations self-contained water features up close, part of what is one of the largest ranges of garden water features in Europe, alongside the Signature Pots & Urns collection, an exciting concept in lightweight, UV and frost-resistant Glass Reinforced Concrete (GRC) pots and urns suitable for both indoor and outdoor use.
On show were the hand-painted, lifelike resin animals and garden gnomes from Garden Creations, these collections gave buyers a genuinely hands-on feel for the quality and craftsmanship behind the Hamac Garden portfolio, something that photographs and catalogue pages simply can’t replicate.
Meet the Team, See the Products, Plan the Season
One of the real strengths of exhibiting at Glee is the chance for face-to-face conversation, and that was very much the focus of Hamac’s stand this year. Customers were able to meet members of the sales team in person, browse the new products on display, and talk through ideas for the garden season ahead with people who know the ranges inside out.
For independent garden centres and retailers planning their 2027 buying strategy, that kind of direct access matters. Rather than working from a catalogue alone, visitors could ask questions about finishes, sizing, lead times and display options, and get a genuine feel for how new lines might work within their own retail space. It’s this blend of product discovery and relationship building that keeps buyers coming back to the Hamac stand year after year.
Introducing the Garden Lifestyle Catalogue 2027
The centrepiece of the show was, of course, the official launch of the Garden Lifestyle Catalogue 2027. Building on a portfolio that already includes the largest range of water features in Europe, the new catalogue continues Hamac’s commitment to adding fresh lines every season. Buyers attending Glee were among the first to get their hands on the new edition, giving them a head start on planning stock for spring and summer 2027.
The catalogue showcases the full breadth of the Hamac Garden offering, from statement water features and GRC pots and urns through to the ever popular resin animals and gnomes, and remains a key planning tool for retailers looking to refresh their outdoor living displays for the coming year.
Looking Ahead
Glee 2026 was a busy year of trade show activity for Hamac Trading, who have also exhibited at Christmasworld and IAAPA Expo Asia in 2026 as the business continues to expand into new international markets. With the Garden Lifestyle Catalogue 2027 now launched, the team is already looking ahead to IAAPA Expo London in September 22-24th 2026 and the next round of shows on the calendar.
For garden centres and retailers who missed the stand at the NEC, the new catalogue is available to download from the Hamac Trading website, and the team remains on hand to talk through the range and help plan displays for the season ahead.
Follow Hamac Trading on LinkedIn and Instagram for more updates from the trade show floor and a first look at new product launches throughout the year.
